The Importance Of Business Planning

UE Course 1 - Unit 3

All successful businesses start with a plan, an idea of what they want to achieve and how they’re going to reach it. You wouldn’t set out in your car without some idea of which direction you were heading in or get on a bus or train without knowing where it’s going, and running a business is no different. When you’re bursting with a great idea, and you just want to get going, then taking time out at the start to plan can seem frustrating but it’ll be worth it in the long run.

In ‘The Importance Of Business Planning’ we’ll help you understand why planning is a critical role that needs to be carried out before a business becomes too established. We’ll teach you the basic principles of putting together a business plan and help you identify the types of goals and objectives that a business might want to set. We’ll also cover off how legislation can be both a negative and an opportunity for a digital business.

What you will learn…

  • The importance of business planning and writing a business plan.
  • How a business plan helps drive a business forward.
  • Examples of the types of goals and objectives a business plan can help achieve.
  • How to write a business plan.
  • The different types of legislation surrounding a digital business.
  • Where you can get help on legislation.
  • How legislation impacts on a digital business.

Knowing how to map out the journey that you want to take will allow you to see problems before they happen, spot opportunities before your competition and deliver a better service to your customers.

Planning will give you the chance to review every aspect of your business, often sparking ideas that you haven’t previously thought of. It’ll help you to avoid costly mistakes and falling foul of any rules and legislation that govern the industry in which you hope to operate.

Throughout the module, remember to make notes on how you might start planning your own digital business.


5 mins
Why Planning Is Important
10 mins
A Business Plan To Drive Growth
10 mins
Setting Goals And Objectives
10 mins
Writing A Business Plan
10 mins
How Long Should It Be?
10 mins
Types Of Legislation That Impact A Digital Business
20 mins
Where To Get Help With Understanding Legislation
10 mins
How Legislation Can Impact On A Business
10 mins
6 mins
3 mins
Knowledge Quiz
6 questions

Case Study

Presenting Yourself
3 mins

Knowledge Boost

Should You Be Planning For The Short-Term Or Long-Term?
6 mins

Rocket Fuel

Swot Analysis For Business Planning
6 mins


Self Assessment
30 mins

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Enrolled: 28 students
Duration: 8 hours
Lectures: 15
Level: Beginner