The Principles Of Marketing And Selling
How successfully you market and sell your idea will make or break your business. Customers will want to hear about your great products and services, but you need to find those customers, tell them what they want to know and then make it easy for them to buy from you. The ‘find, tell, sell’ model sounds easy, but when your competition is trying to do exactly the same it can be tough unless you have the skills and expertise to execute your plans properly. Thankfully, because of the internet, there has never been a better time for entrepreneurs to identify who their customers are, create a connection with them and then make that sale.
In, ‘Principles Of Marketing And Selling In a New Business’, we’ll evaluate the different ways you can identify who your customers might be and how such information might be used to help you meet your customer’s needs. You have to communicate with your customers in the way they want and when they want and that is the role of marketing. But we’ll also show you how to measure the effectiveness of your marketing activity by setting appropriate targets. Being aware of the best ways to sell to the customer is something that every entrepreneur needs to know, as is, how to write a sales plan.
You’ll learn about:
- Identifying who your customer is.
- Analysing the need that they might have.
- The impact of competition on your business.
- Setting business targets.
- Ways of marketing your product or service.
- The reason for marketing targets and how they can be set and measured.
- The advantages and drawbacks of different ways of selling.
- The role of sales targets.
- How to write a sales plan.
Having the right marketing and sales strategy in place is fundamental to the success of your business. You won’t need to be a social media wizard or have the ‘gift of the gab’ – although both would help, but you’ll need to understand the basic principles of reaching out to the right customers and connecting with them in a way that encourages them to make a purchase from you.
Remember throughout the course to make your own notes on how to plan your business venture properly so that when the time comes, you’ll be in the best possible place to get your business going.