The Principles Of Marketing And Selling

PTSB - Unit 5

How successfully you market and sell your idea will make or break your business. Customers will want to hear about your great products and services, but you need to find those customers, tell them what they want to know and then make it easy for them to buy from you. The ‘find, tell, sell’ model sounds easy, but when your competition is trying to do exactly the same it can be tough unless you have the skills and expertise to execute your plans properly. Thankfully, because of the internet, there has never been a better time for entrepreneurs to identify who their customers are, create a connection with them and then make that sale.

In, ‘Principles Of Marketing And Selling In a New Business’, we’ll evaluate the different ways you can identify who your customers might be and how such information might be used to help you meet your customer’s needs. You have to communicate with your customers in the way they want and when they want and that is the role of marketing. But we’ll also show you how to measure the effectiveness of your marketing activity by setting appropriate targets. Being aware of the best ways to sell to the customer is something that every entrepreneur needs to know, as is, how to write a sales plan.

You’ll learn about:

  • Identifying who your customer is.
  • Analysing the need that they might have.
  • The impact of competition on your business.
  • Setting business targets.
  • Ways of marketing your product or service.
  • The reason for marketing targets and how they can be set and measured.
  • The advantages and drawbacks of different ways of selling.
  • The role of sales targets.
  • How to write a sales plan.

Having the right marketing and sales strategy in place is fundamental to the success of your business. You won’t need to be a social media wizard or have the ‘gift of the gab’ – although both would help, but you’ll need to understand the basic principles of reaching out to the right customers and connecting with them in a way that encourages them to make a purchase from you.

Remember throughout the course to make your own notes on how to plan your business venture properly so that when the time comes, you’ll be in the best possible place to get your business going.

Knowledge

1
Introduction
5 mins
2
Identifying Your Customer
20 mins
3
The Impact Of Competition
10 mins
4
Setting Business Targets
10 mins
5
Ways Of Marketing A Product
20 mins
6
Having Marketing Targets
15 mins
7
Ways Of Selling A Product Or Service
20 mins
8
The Role Of Sales Targets
15 mins
9
How To Write A Sales Plan
10 mins
10
Rounding Off
5 mins
11
Glossary
5 mins
12
Test Your Knowledge
12 questions

Case Study

1
Jason Banister
10 mins

Knowledge Boost

1
The Gains And Pitfalls Of Selling Through A Third-Party Website
10 mins

Rocket Fuel

1
Further Tips And Stats To Expand Your Knowledge
15 mins

Assess

1
Self Assessment
45 mins

Next Steps

1
Putting It All Into Practice
2
Looking For Inspiration
3
Develop Your Business Skills
4
Preparing To Launch

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Enrolled: 1 student
Duration: 8 hrs
Lectures: 19
Level: Intermediate