How To Market Your Business

UE Course 1 - Unit 6

As much as we want it to be, simply having a great product or providing a fantastic service is not enough when it comes to creating a successful digital business. In order for your digital business to grow and develop, you need to understand the market you operate in and the customers you serve.

In, ‘How To Market Your Business’, we’ll show you how businesses research their markets and the different ways that you can reach out to potential customers. We’ll also cover off how you judge customer satisfaction and why that is important in helping to build a sustainable business.

You’ll learn about:

• The need for market research and why it’s important.
• The different methods of market research available to you.
• Methods of promoting your product or service to your customers.
• Ways of delivering that product or service to your customers.
• The importance of customer satisfaction and how to measure it.

One of the first things that all businesses learn, is that in order to sell more of its products or services it really needs to understand fully its customers and what their needs are. “Build it and they will come”, is unfortunately not a phrase that will lead to a successful business. As an aspiring entrepreneur, your business has to be proactive in reaching out to its customers.

Knowledge

1
Introduction
5 mins
2
Knowledge Is Power
5 mins
3
Researching The Market
10 mins
4
How To Promote A Business
10 mins
5
Ways Of Selling A Product Or Service
20 mins
6
Rounding It Off
5 mins
7
Glossary
5 mins
8
Test Your Knowledge
13 questions

Case Study

1
Michael Dubin
10 mins

Knowledge Boost

1
Using Social Media To Power Your Business
15 mins

Rocket Fuel

1
Market Research Stats
10 mins

Assess

1
Self Assessment

Next Steps

1
Putting It All Into Practice
2
Looking For Inspiration
3
Develop Your Business Skills
4
Preparing To Launch

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Enrolled: 1 student
Duration: 3 hrs
Lectures: 15
Level: Beginner

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Monday 9:00 am - 5.00 pm
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